A collective of Social and Behaviour Change specialists we create new trajectories for change, to improve people’s lives.  

“No behaviour is irrational when you understand the context.”
— Dr. Daniel Kahneman

Every behaviour has a story.

We believe it’s the stories people tell - to themselves and to each other - that hold the key to understanding and influencing change. These stories define people’s identity, shape their beliefs and justify their actions.

Grounded in behavioural psychology and inspired by therapeutic techniques, GatherRound focuses on storytelling as a way to empathise with people’s journey and uncover a deeper understanding of what influences their behaviour—and what is needed to help them change it .

Introducing Moment Zero™

Every change in behaviour has a Moment Zero - a pivotal point when an attitude shifts or a new behaviour takes hold.

This moment can be subtle, or revelatory but only happens when something, or someone, unlocks it.

It’s our role to identify this moment, understand its context, and its contributors, and create the conditions for Moment Zero™ to take place.

From behavioural research and strategy to communications, campaigns and evaluations we deliver end-to-end programs, specific areas of expertise or can help support your your team.

Recent work

  • Increasing the effectiveness of in-home care

    Medibank Group

    Behavioural research, stakeholder engagement, framing, communications and intervention recommendations.

  • Building capability with adolescents to quit vaping

    NSW Cancer Institute

    Research analysis and Behavioural strategy and consultation to guide the development of a vaping cessation app.

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What needs to change? 

We understand that social and behavioral challenges are part of an ongoing journey. Wherever you’re up to, please share your challenge and let’s discuss how we can help.

From behavioural research and change blueprints to communications strategy, creative campaigns and evaluations, we provide end-to-end programs or specific areas of expertise.

  • Through empathetic research and behavioral analysis, we uncover the drivers behind attitudes and behaviors. These insights translate into actionable recommendations to inform effective interventions and strategies.

  • Our Framing and Behavioural Narratives bring together research, stakeholder insights, and strategic messaging to craft stories that resonate. These narratives articulate the need for change, foster alignment, and inspire advocacy by demonstrating a clear path forward.

  • We design strategies and frameworks that serve as the foundation—or "blueprint"—for effective Social and Behavioural Change. Rooted in behavioral science and psychology, and informed by models such as COM-B and the Transtheoretical Model of Change (TTM), these Behavioral Blueprints offer clear, evidence-based guidance on creating the change you seek. They provide actionable direction to design impactful interventions that will deliver lasting change.

  • We develop communication strategies that align audience segmentation, messaging, and channel planning to support the behavior change journey. From strategy to creative ideation, we ensure the right message reaches the right audience at the right time.

  • We design tailored evaluation frameworks to measure and optimise the impact of your initiatives. By combining qualitative and quantitative data, we identify successes, uncover lessons, and refine strategies to ensure long-term success.

  • Our interactive workshops empower teams with the tools to understand behaviour change theories, research methods, and intervention design. Participants learn to identify, analyse, and prioritise behaviours for more effective outcomes.